Web or Internet Marketing strategies form the cornerstones
of your online business, and outline in general terms what is required to
make your business a success (for example, driving potential customers to
your website). Ideally you should consider and write out the different
elements of your overall marketing strategy before you do anything else.
Basically the billboard equivalent of promoting things on the Internet. The
billboards are online images and dynamic rich media. Like billboards that
have a specific size and location and a fee based on exposure (eyeballs) are
a large number of Ads managed online.
Internet marketing is relatively inexpensive when compared
to the ratio of cost against the reach of the target audience. Companies can
reach a wide audience for a small fraction of traditional advertising
budgets. The nature of the medium allows consumers to research and purchase
products and services at their own convenience. Therefore, businesses have
the advantage of appealing to consumers in a medium that can bring results
quickly. The strategy and overall effectiveness of marketing campaigns
depend on business goals
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